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Render footage out of lens studio3/30/2023 This is a core priority at Snap because it knows that creators kick off the virtuous cycle that ends in revenue. Making AR lenses more functional and easier to create is a key component of Snap’s drive to bring more creators onto the platform and getting them more active. Tiffany & Co is the first brand out of the gate that will utilize the new ray tracing functionality in its “Lock Lens.” See it in action using this snapcode.īack to the part about democratizing advanced AR, this has been Snap’s core mission with Lens Studio since its inception. In fact, Snap is already gaining traction at the high end. The same goes for several luxury goods from sports cars to diamonds. Rendering the surface of that Rolex watch with greater luster could boost the brand’s incentive to jump into paid AR marketing. To that end, making lenses more realistic is great for user engagement, but it could really pay dividends with another constituency: brand marketers. We’re talking things that are metallic, glass, stone, etc. Though a fake background may look right in every other way, if the light shining on the actor doesn’t match the background light, it breaks the illusion.īack to AR, what does Lens Studio gain from ray tracing? Beyond more realistic lens rendering in a variety of environments, it could broaden the platform’s capabilities to shine (literally) with certain surfaces or textures. This is analogous to the way that lighting can make or break realism in the use of green screens in live-action film production. If the digital object doesn’t share the environment’s lighting, it doesn’t look right. This is a key step because, though AR can render dimensional accuracy, lighting can make or break a true sense of presence. The result is that AR objects can reflect a given environment’s true light. XR Talks: The Creator Economy Collides with AR Using this technique, a platform like Lens Studio can determine the source of light in a given environment, then simulate light direction and intensity for reflective properties. It does this by applying an algorithm to trace the path a beam of light would take in the physical world. Applying it to AR can achieve a similar effect in that it can help digital objects have realistic light reflections. There, it creates realistic lighting that bounces off in-game digital elements. Going deeper on ray tracing, it’s often used in advanced digital production like console gaming. ![]() ![]() By infusing it in Lens Studio, Snap continues its mission to democratize advanced AR. For those unfamiliar, this offers a more advanced and realistic flavor of AR, including better color and light. ![]() Snap today rolled out the latest feature in its Lens Studio AR creation platform: ray tracing.
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